Marketing in the Time of Cholera
Fundamentals For Thriving in a Toxic Economy
Stop the Madness: Tell Me About Me
If you read this one post your marketing will improve by 20%!
It drives me nuts when people start marketing materials talking about themselves. The very first line of any marketing should be things your prospect wants to hear. Save them money. Make them money. Too often I hear people talk about how great they are or if I am not the right person can the email be forwarded to the right person. Always start your marketing with something that engages people. If you read this post you see I started with something hopefully you care about. If not, maybe I don’t know my market or maybe you aren’t my target market. Either way, one should try to appeal to your audience right at the beginning!
Read The Napoleon Hill books if you want to learn more about this. It’s a fundamental you can use in all parts of your life.
