Marketing in the Time of Cholera
Fundamentals For Thriving in a Toxic Economy
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Focus on the Phase
October 1st, 2009 | Fundamental 1, Marketing | No Comments »
Currently at work we are about to release a new website with new messaging. It’s interesting the number of ways you can be distracted into all sorts of pursuits that are not relevant to what you need to do. Today someone brought up the idea that we need to find a way to get all the varying types of conversations we support up on our website. I took them through the sales process again and they agreed it was not our main focus. Sure, could we find time on this area that is interested in helping prove we are the right solution? Sure. But it would distract from generating more interest in our products. You have limited resources and need to focus where you will get the biggest benefit.
Fundamental #1 in Action
June 3rd, 2009 | Tags: Fundamental 1 | Blog, Fundamental 1, Marketing | No Comments »
I am currently consulting for a company that is experiencing issues with the very first fundamental in Marketing in the Time of Cholera. They have a great deal of interest from potential prospects, however, they can’t seem to convey the value proposition so customers want to engage at a deeper level with them. We are attempting to solve this problem, but simeltaneously, they keep calling for more interest. They want more people to come to the website even though there is a large set of people coming already. It’s interesting that I find myself here in the middle of my book’s issues in some ways.
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