Marketing in the Time of Cholera

I’m a PC….. I’m Clueless

November 7th, 2009  |  Fundamental 3, General, Marketing  |  No Comments »

It must be great to have so much money coming in that you don’t have to have effective advertising.  All over the BART station in San Francisco I use, Microsoft has advertisements that say “I’m a PC and Windows 7 was my idea”.   Now I realize this advertising is meant to create awareness and Microsoft can certainly do that easily but what the heck are they thinking in Redmond?  I have never been impressed with Microsoft’s marketing.  They try to be so cutsie that you don’t even know what the intent is?   My personal perspective is that this advertising campaign is horrid.  Are they trying to say they listened to what people wanted and that’s what this release is about?  Candidly, I don’t want the people in the ads to have created my operating system.  I want a group of hyper intelligent forward thinking people who understand reliability and usability to have the idea for my next OS.  Not a bunch of average schmoes (which I am one) to have the idea.  I’m sure millions was spent analyzing what they should say and how to win back all the people who are disillusioned in Microsoft products.  However, it’s the same as it ever was.  If Microsoft spent has as much time over-delivering instead of overthinking, I think they would serve themselves well.